Hotter shoe store opens in Sutton Coldfield
The UK's biggest shoe manufacturer, Hotter Comfort Concept will create 10 new jobs when it opens a new store in Sutton Coldfield on Saturday 1st December.

Located in The Mall, the new opening is part of a dynamic expansion programme for the shoe maker, which has seen it open 25 new shoe stores across the UK in the last two years with plans to open an additional 15 by the end of 2012. Hotter Shoes enjoys high street stand-out thanks to its exceptional retail environment where shoppers enjoy a full shoe fitting service by trained staff that are hand-picked for their customer friendly approach and manner.

The leading shoe brand has expanded rapidly over recent years selling women's shoes and men's shoes direct to its customers from its onsite call centre, via and has been nominated to be part of the Made By Britain campaign.

Shoe shoppers in Sutton Coldfield can enjoy a high standard of customer service in the new store and some of the most comfortable, stylish shoes they have ever worn. Store Manager Dawn Lambert, commented: "We're delighted to be bringing British designed, comfortable and quality shoes to Sutton Coldfield while creating 10 new jobs! Once you've tried on a pair of Hotter Shoes, you'll understand the true meaning of comfort and never want to take them off."

She added: "I'm proud to say we have a really enthusiastic and dedicated team here and we're looking forward to welcoming new customers, giving them great service and shoes that will make their feet happy! Hotter Shoes is the UK's biggest shoemaker and we are committed to designing and making comfortable footwear, we will make 1.5 million pairs of shoes in our Lancashire factory this year and every pair is carefully crafted to offer the ultimate comfort feel and fit."

Hotter prides itself on the technology of each comfy shoe made in its Lancashire factory, where designers work hard to create stylish shoes with hidden comfort features; including deep toe boxes with space for toes to wiggle, softly padded heels and lightweight, shock absorbing soles. Hotter believes that the first time you try on a Hotter shoe you have a Hotter Moment as you experience how comfortable and spacious shoes can be.

The store will open on Saturday 1st December where the new Hotter team will be ready to welcome the Sutton Coldfield crowds.
About Hotter: Special ‘comfort concept’ features are secretly hidden inside every pair of Hotter’s men’s shoes and women’s shoes. Details such as an anatomical footbed, extra roomy toe box, padding at the heel and counter, foam lined tongues and a polyurethane sole mean that Hotter men’s shoes and women’s shoes will be the most comfortable you will ever wear. What’s more, Hotter shoes are recommended by the UK’s leading foot health professionals. Why not take a look at Hotter’s online fitting guide to find your perfect fit.