Can we have a word?
Have you seen our Get Comfortable campaign? It’s designed to challenge stereotypes that say women over 50 should blend into the background; we celebrate all women ‘of a certain age’ as successful, fearless and comfortable in their own skin. To support the campaign we’ve worked with Sky to create a series of ‘Word Up’ films showing women from all walks of life discussing their experiences.
‘Uncomfortable shoes put me in a bad mood’
The conversation starts with a word - Comfort, Ageing, Success, Beauty, Bravery — and takes us through a wealth of emotions, thoughts and feelings. We’d love to introduce you to our quartet of ladies Emma, Sheila, Amey and Emmanuelle
Warm hearted and positive, Amey took the words right out of our mouth when she commented in our video discussing the word ‘Aging’: “When I look in the mirror and see laughter lines and wrinkles, I think - I’ve earned them, I’ve lived!” We’re with you Amey!
"I feel much happier in my skin now
than I ever did at 25, now that I’m 55"
With her individual sense of style and certainly not one afraid to speak her mind, Emmanuelle’s take on the word ‘Beauty’ is: ”Wear whatever you feel comfortable in, as long as it makes you feel good, strong and confident.”
‘Success is about personal acceptance and looking for happiness’
Amery wears Switch — Fun and feminine, the latest addition to our Deck shoe collection boasts ultra-modern style and excellent comfort credentials. Designed to include our new Cushion+ technology, Switch features a moulded OrthoLite® footbed and lightweight Hotter Freesole with Infinergy® inserts that cushion and promote energy return to keep you comfortable on the move.
Emanuelle wears Chase — Best-selling Chase has been improved and developed to offer a supportive precision fit for every size and shape of foot. This stylish deck shoe uses our latest Hotter Freesole rebound technology to energise you as you walk; absorbing underfoot pressure and returning it in each step you take.
Emma wears Whisper — Everyone's favourite ankle boot Whisper returns with some quality upgrades for the new season. Our Hotter Freesole with rebound technology absorbs the pressure of your stride and returns it in the next step, so you feel more energised and supported as you walk.
Sheila wears Whisper — The soft ruched upper has been crafted from a more premium leathers and suedes and features a double zip fastening for easy access. Functional, stylish and super comfortable, this sturdy and versatile little boot has so much to offer, it's no surprise that it's our best-selling style.
The last word goes to Emma, who said: “Uncomfortable shoes put me in a bad mood.” Improve your mood, enjoy our full, comfortable, collection.