Privacy Policy
Hotter (we) are committed to protecting and respecting your privacy.
This policy, together with our terms and conditions (click here) and any other documents referred to in either document, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By visiting this website (Site), you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (Act) and any replacement or amending legislation, the data controller is Beaconsfield Footwear Limited, a company registered in England and Wales under company number 00641365, with its registered office at 2 Peel Road, Skelmersdale, Lancashire, WN8 9PT. We also use the trading names ‘Hotter’ and ‘Hotter Comfort Concept Shoes’. We are a registered data controller with the Information Commissioner’s Office under number Z6605687.
Our nominated representative for the purpose of the Act is the Chief Financial Officer whose contact details are available below.
1. Information we collect from you
We will collect and process the following categories of data about you:
  • Information you give us. This is information about you that you give us by filling in forms on the website (Site), requesting a catalogue, participating in competitions or other marketing, or otherwise interacting with us or the Site. It includes:
    • your name, address (including country) and date of birth (optional);
    • (when using the shop) payment and billing details, which vary according to your chosen payment method when purchasing with us;
    • your online browsing activities on the Site;
    • your communication and marketing preferences;
    • your shoe size (optional);
    • any feedback or survey responses that you send to us;
    • any correspondence or other communication that you have with us; and
    • any other publically available information, such as information shared on Twitter or publically-accessible social media pages.
    We do not require, and do not collect, sensitive personal data from you.
  • Information we collect about you. This is information that we collect automatically about your visit during your time on the Site. It typically involves technical information and is often collected using small data files called “cookies”. This information helps us to provide you with a good experience when you browse the Site and also to indicate where the Site requires improvement.
    More information on how cookies work, what cookies we use and why can be found in the ‘Cookies’ section below.
  • Information we receive from other sources. This is information that we receive about you from third parties, such as business partners, providers of technical services (e.g. analytics) or sub-contractors.

2. Uses made of the information
Information about you that we collect or receive, whether of a personal or technical nature, may be used by us in the following ways:
  • To carry out our obligations arising under any contracts entered into between you and us and to provide you with the information, goods and services that you request from us;
  • To contact you, based on the preferences you have selected, regarding information, promotions, or selected third party promotions in which we consider you may be interested. [Such contact will be made by email, telephone, post, SMS, or webchat, from which you can opt out at any time];
  • To notify you about changes to our goods and services;
  • To administer the Site and the delivery of our products and services, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To improve the Site to ensure that content is presented in the most effective manner for you and for your computer;
  • To allow you to participate in interactive features of our service, when you choose to do so (e.g. our checkout process);
  • As part of our efforts to keep the Site safe and secure;
  • To comply with our record keeping and information storage obligations and policy (please see the ”Where We Store Your Personal Data” section below for more details).

Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).
3. Disclosure of your information
Your personal information may be shared with:
  • Our suppliers and sub-contractors for the performance of any contract we enter into with them or you (including, without limitation, delivery of orders and hosting of the Site). In particular, we offer payment via PayPal, which requires the sharing of your name and address in order to validate and process an order. PayPal’s use of your data is subject to its own privacy policy - please see PayPal’s website for more information; and
  • Analytics and search engine providers that assist us in the improvement and optimisation of the Site.
We will only share the minimum information necessary for the purpose and only on terms that comply with the Act.

We will not disclose any of your personal information to third parties except:
  • If we, or substantially all of our assets, are acquired by a third party, in which case personal data held by us about our users will be one of the transferred assets;
  • In the event that we sell or buy any business or assets, in which case we will disclose your anonymised personal data to the prospective seller or buyer of such business or assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements. In particular this means that we may disclose some limited information to third party payment providers and your card issuer when you are looking to make purchases via the website. These third parties will have their own privacy policies and you should check them if you are at all concerned; or
  • To protect our rights, property or safety, or those of our customers or others.
No disclosure or transfer of your information will be to persons or entities outside of the European Economic Area (EEA) without your prior consent.
4. Where we store your personal data
Your information and contact preferences are stored on our electronic database, which is protected using industry-standard security measures. [We do not store payment card data.]

We will take reasonable steps to protect your information in accordance with this policy, including (without limitation):
  • Installing a secure firewall;
  • Using anti-virus protection software;
  • Encrypting data; and
  • Carrying out regular back-ups.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site at all times, and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
5. Your rights
You have the following rights under law in respect of your personal information:
  • The right to be informed about the collection and use of your personal information;
  • The right of access to your information to verify the legality of our use of it;
  • The right to request that inaccurate or incomplete information about you is rectified;
  • The right to request the deletion or removal of your information where there is no further reason for us to use it (such as you have withdrawn your consent or have not bought anything from us for over 3 years);
  • The right to restrict the use of your information;
  • The right to obtain and reuse the information that we have about you for your own purposes;
  • The right to object to certain uses (such as for marketing purposes); and
  • The right not to be subject to a decision that has a legal effect on you that has been based on an automated decision.
Should you wish to exercise any of these rights, you may do so at any time by writing to us at the address given below. In some cases, we are permitted to charge a small fee in respect of our administrative costs.

If you feel that your rights have been breached in any way, you should contact the Chief Financial Officer, at the address given below, or lodge an official complaint with the Information Commissioner’s Office.

The Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
6. Changes to our privacy policy
Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.
7. Contact
Questions, comments and requests regarding this privacy policy are welcomed - please contact the Chief Financial Officer: