This shape of shoe isn’t good for your foot and may cause pain

To mark National Shoe Fitting Week we’ve commissioned a study into the shoe habits of women in the UK and discovered that over £3 billion of unwearable shoes could be hidden in women’s wardrobes.

The study of 2,000 women undertaken by OnePoll also revealed that over 70% women often smiled through pain to wear shoes that don’t fit and, once a week, at least a fifth are putting themselves at the risk of blisters and bunions from poorly fitting footwear.

National Shoe Fitting Week runs from April 8th and we are welcoming customers into our stores across the UK for a free shoe fitting service and we’ve launched additional help for online shoppers in our new fitting page

The study into women’s shoe habits also revealed that a quarter of women polled have owned a pair of ‘sit down’ shoes that are literally too uncomfortable to walk in and nearly 3 in 10 will carry a spare pair of shoes in their handbag on a night out or have walked home barefoot.

Vicky Betts, Omni Channel Director commented: “We were astounded by the amount of money wasted, and the pain women endure, buying shoes that simply don’t fit. It should be a pleasure to put on a brand new pair of shoes not a pain.

We have discovered that many adults in the UK last had their shoes fitted properly in their childhood and we are now on a mission to encourage people to visit our stores nationwide to have their shoes fitted by our comfort experts.

“We offer a collection of shoes for many occasions, including on trend styles such as canvas pumps, strappy sandals and brogues which have an ageless appeal. Recently, for example, our new wedge styles have been boosted by an influx of customers influenced by the ‘Kate effect’.

Our shoe designers are determined to take the ‘owww’ out of new shoes and are  committed to giving women choice and pain free footwear.

Take a look at some of our stylishly smart shoes with hidden Comfort Concept® features:

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The survey also revealed:

This shape of shoe is GOOD for your foot and should feel comfortable

Women surveyed are most likely to grin and bear shoes during social events; 65 % are likely to wear an uncomfortable pair at occasions like a wedding or christening; 55% to a party and 40% when simply going out dinner.

The most popular reasons to wear an uncomfortable shoe are cosmetic: 57% will put up with an uncomfortable shoe if it matches their outfit and 33% will buy an uncomfortable pair of shoes if they look pretty.

Over one in ten women surveyed own more than 5 pairs of shoes that they have rarely or never worn and women polled have an average of £126* worth of shoes that have rarely or never been worn; with 1% owning £1,000 worth or more of unworn shoes.

Uncomfortable shoes can ruin a lady’s day, with more than half of women worrying about standing for long periods; two fifths worried about not being able to join in activities and a third admitting that uncomfortable shoes make them grumpy and miserable.


The survey was commissioned by Hotter Shoes and conducted on in March 2017. Total number of respondents –  2,000 women.



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About the Author

Jenni Summers

A little bit about me… Hi! I am the PR and Social Media Executive here at Hotter, and have worked here for over 17 years. One of the things I love about Hotter is the passion staff have for our shoes; they are always striving to find more ways to help our customers find their perfect pair. When I’m not in the office, I love to cook, craft and shop!

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