The foundation of so many of our comfortable shoes are the soles filled with millions of air bubbles, but did you know that each one has a name? Today we’re celebrating the 7th birthday of one of our bestselling sole styles, Hippy which is the sole foundation of some of our most popular styles! At HQ we’re sending birthday wishes with a sing song and in our stores staff are tucking into some delicious birthday treats.

Christine, who works in our factory, lovingly baked a Hippy inspired cake that was light and full of millions of air bubbles, just like our shoes!

Hotter Designer Rosie told us “Over 49 styles have been made on this sole style since it was first introduced into our collection in 2009.

“The first style to be made on the Hippy sole was Nirvana and it’s still loved by customers today, one of our bestsellers too.


One of our bestselling styles Nirvana

One of our bestselling styles Nirvana

“Styles made on the Hippy sole are lightweight, flexible, cushioned and there’s plenty of room for toes to flex and move. I’m really excited to see what customers think of the new styles and colourways for Spring/Summer 2016 made on Hippy.”

Styles featured in the Hippy collection this Spring/Summer are Shake, Muse, Quake, Martha, Lulu and Nirvana. Click here to shop the latest women’s collection.

To celebrate, we’re giving away a pair of shoes from the Hippy collection, for your chance to win, simply complete the word search below which features names of styles past and present made on the Hippy sole. One of the styles in the list will not be included, email which word is missing to [email protected] or post in the comments below. Competition closes Sunday 7th February 2016.


Competition terms and conditions can be found at

This competition has now closed, thank you to everyone who entered. Look out for more competitions coming soon.

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It’s A Shoe Thing is the Hotter blog. Discover our full collection of feel good style footwear at or visit one of our stores nationwide.

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