Have you seen our new TV advert? At Hotter we know that great shoes don’t just happen, which is why our creative team wanted to bring the technology behind our shoes to life in our latest TV advert, focusing on the leather, luxury and cushioning in every pair of Hotter shoes. The two computer generated image (CGI) sequences in our advert last less than ten seconds but actually took four people 100 hours to create. The CGI team visited our Lancashire factory to understand exactly how we make our shoes and discover how the soles of our shoes are filled with bubbles – it’s not magic but the feeling they create certainly is!
1. We use only the finest leather in our shoes to ensure maximum quality with every step you take.
Our promie to you
We work hard to find the softest and most luxurious leathers so they feel simply fabulous. Our leathers and nubucks are all supple so they gently support your foot, but they’re also long lasting and durable.
2. From lightweight, flexible soles to sumptuous cushioned insoles the effervescent quality is what keeps you coming back to Hotter every season.
In every shoe we make
Like champagne, the soles of our shoes have an effervescent quality and that’s because they are filled with millions and millions of tiny bubbles. Walk on our soles and you’ll feel lightweight and full of bounce![/
3. We are dedicated to making uncomfortable shoes a thing of the past and it all starts with the cushioning in our shoes.
For maximum underfoot joy
Life is so hectic that sometimes you simply can’t afford to slow down, so shoes that cushion your every step will keep you feeling fresh, revitalised and ready to take on every challenge.