IT'S A SHOE THING

Behind The Scenes Of Our New TV Advert

Coming to a screen near you! Hotter is back on your TV screens this September, nationwide!

 

Our new TV advert showcases the styles you love and the styles we’re ever so passionate about. Watch the new TV ad below and discover the style that’s fit for you.

Did you know…? We filmed the ad at our headquarters in Lancashire and in our beautiful Bury store!

 

Behind The Camera

Jenni and #HotterBus

Ssshhh, don’t tell but I was a foot model (for a day!) wearing Whisper in the new advert. My name’s Jenni and I’m the PR and Social Media Executive at Hotter and have worked here since 2003.

The new advert was inspired by our recent #HotterOriginals campaign and I couldn’t be more proud to be an original myself and be involved in an advert that will be screened nationwide. I’ve been telling everyone I know that my feet are now famous and will be viewed across MILLIONS of tv screens.

So here’s my tale of what happened behind the scenes of the advert…..

Bury Store

An early start on day 1 gave the film crew time to set their lights, cameras and make sure Hotter HQ was looking perfect and the stars of the advert were ready for their close-ups. Joanna Houghton, Creative Manager was on hand to make sure we filmed everything we needed, the scene was set and that the shoes looked amazing. I snapped a few photos of the team behind the scenes to give our followers on social media a sneak peek of what was to come. The team also filmed in our factory capturing the essence of what makes us proud to be a UK manufacturer.

Day 2 saw the team set up camp in our Bury store where we managed to rearrange the whole store within a matter of minutes! Luckily the store team were on hand to help make sure everything went back in its correct place otherwise we would have been in trouble!  Early morning we focused on close ups, with Hotter Originals taking centre stage.

Then we skipped to the next section pulling in some help from the store team, myself and Joanna. Strutting our best poses down our imaginery catwalk we showcased the shoes in style, stopping at a mirror to glance admiringly at our chosen shoes. Everyone was a natural. The final stage of filming was all about how we ensure you get the perfect Hotter fit, regional area manager Ann McCafferty took the lead role alongside Joanna and Hotter Original Jewel…watch out HOLLYWOOD!

After a combined 18 hours of filming, 12 litres of water, and over 15 packs of sandwiches later it was a wrap. If you haven’t seen the advert yet, you can view the video at the top of this article or look out for it on your TV’s at home.

Take a look at some of the behind the scenes action…

 

Did you know…? The people wearing the shoes in the advert are actually Hotter staff!

Discover more on our social pages #HotterTVAd and shop the latest collection at www.hotter.com

 

Win New Shoes

Post a comment below telling us which shoe featured in the advert you would love to step out in. We’ll pick one at random on the 31st October to win a pair. Competitions terms and conditions apply.

Whisper, one of our TV ad stars