Style notes...

Excited by an AW14 collection she believes is more fashion forward than ever before, Hotter Style Ambassador Alex Longmore introduces this season's key trends and the shoes and boots she is lusting after.

"Hotter's AW14 collection is highly desirable and really is in keeping with all the big trends of the season. I've discovered lots of shoes and boots that are so current they look like they have come straight from the catwalks of Milan and Paris."

"What really gives Hotter stand out appeal though, is that its clued-up designers have managed to capture not only serious style but they guarantee serious comfort too. What could be more brilliant for the fashion focussed woman with a hectic diary than to be able to find style and comfort in one shoe - and then be able to select a pair for work, for social engagements, for relaxing. It's refreshing and exciting, and that's exactly what you're in for."
Swinging 60sCosy fur and folkBorrow from the boysStylishly smartParty timeTake Another Look
Introducing Alex Longmore, Hotter Style Ambassador
Alex Longmore has over 16 years' experience and has become a key player within the British fashion industry. In the early years she worked for Tatler and Company Magazine before moving to the Daily Mail where she became Style Editor. Alex styles many shoots both in the UK and abroad for editorial, TV, film and advertising.

She is also a favourite Stylist with A list celebrities, working with them both personally and professionally; dressing them for events, editorial work and red carpet appearances. Alex's TV credits include the Lorraine Kelly Show, Britain's Next Top Model and Billion Dollar Babe.

Alex has worked with Hotter for two seasons, and has enjoyed matching key seasonal pieces with current fashion trends, helping women find shoes to fall in love with for their style, as well as their beautiful feel. Discover Alex's Spring/Summer 14 Styles Notes here.
Shipley: "...I love the Tan option which really brings the 1960s vibe into play which is going to be so popular this Winter."
Star: "...The contoured sole and contrast trim gives a bit of 'je ne sais quoi' to a conservative functional shoe. I'm coveting the Plum pair with the pink sole."
Selena: "...Its dainty design and super lightweight sole make Selena the ultimate 'slip on and go' shoe. It's perfect for those days when you're on the go from sunrise to sunset."
Dusk: "...I love the Plum nubuck version and its contrasting Black sole contains millions of air bubbles to make it a winner in the comfort stakes."
Belle: "...This suede biker boot should be in every woman's wardrobe, it's a staple. What I love about Hotter's version is that is fits just below the knee so it's super flattering."