Hotter introduces bloggers to GORE-TEX® footwear collection
Hotter hosted its first blogger event in association with partner GORE in Kendal earlier this month.

The multi-channel retailer and UK's biggest shoe maker teamed up with GORE to introduce eight bloggers to the brand's collection of weatherproof shoes and boots which incorporate GORE-TEX® Product Technology. "Our evening was designed to give travel, walking and lifestyle bloggers an insight into the twin benefits of our brand's partnership - extremely comfortable, lightweight footwear that is guaranteed to be waterproof and breathable thanks to the innovative GORE-TEX® technology," explained Managing Director Peter Taylor. "This special range of products, with its climate comfort benefits, are ideal for people with active lifestyles. The shoes and boots are perfect for enjoying the great outdoors, but really come into their own for travel and city breaks, keeping feet cool and comfortable both outside pounding pavements and inside shopping and sightseeing. "This is a key strategic product partnership for the Hotter brand, so to stand alongside GORE experts to explain the benefits of these products, offered us a vital platform to create awareness amongst several key influencers both on and offline.

Angela Robb from GORE said: "It was a pleasure to be asked to join our brand partner Hotter for their #shoesietuesday blogger event in their Kendal store. I enjoyed the opportunity to explain Gore and GORE-TEX(R) product technology to the invited audience, and having our miniature pool along, also meant they were able to experience the difference their Hotter GORE-TEX(R) products offer."
About Hotter: Special ‘comfort concept’ features are secretly hidden inside every pair of Hotter’s men’s shoes and women’s shoes. Details such as an anatomical footbed, extra roomy toe box, padding at the heel and counter, foam lined tongues and a polyurethane sole mean that Hotter men’s shoes and women’s shoes will be the most comfortable you will ever wear. What’s more, Hotter shoes are recommended by the UK’s leading foot health professionals. Why not take a look at Hotter’s online fitting guide to find your perfect fit.